KFC is global pop culture. Colonel Sanders is its icon. But in Brazil the brand never fully landed with that same iconicity. So we brought Sanders to life through a man already trusted when it comes to food: Chef Erick Jacquin.

The result? Sales up, buzz around new sandwich and people cursing to describe how tasteful it is: “PQP, KFC.”, Brazil’s own 'holy sh!t'.
And holy sh!t, we took it to the streets.